Unit 8, Letter E #3

Paraphrasing

1.      It is common for small hospitality businesses to be short of capital.

2.      Marketing for new owners turns out to be less effective than expected, because often the costs of marketing are much higher, sometimes surpassing there reserved funds.

3.      Good marketing strategies differentiate between survival and failure in means of costs for a company.

4.      Calling upon specialist external marketing support can be often be expensive for small business owners.

5.      Less out sourcing and more cost effective marketing can be achieved with more skillful in house employees.

6.      An incorrect opinion believes marketing is not important in business.