PAGE 70 LETTER C #3

1. 'Profits are up quite a lot this year. In a case like this we usually give the staff a generous pay increase - but this year we want to fund the building of extra rooms'.
2. 'There are so many interesting places to see in this country. To start with, there are lots of historic sights, and then there are the nature reserves...'
3. 'We feel the we are lost, and the spirits of our ancestors are unhappy. On the other hand, everybody tells us we should be happy, because tourism brings us wealth'.
4. 'People think that the quality of tourism services is reasonably good here. I don't agree completely. My party wants to create a better infrastructure.
5. 'At the moment, we make about 75 deliveries a week to the hotels in town. But the real question is whether we can keep up with the demand'.
6. 'I'm shocked, on the grounds that most people I talk to have no idea of the pressures that tourism development puts on the natural resources of this country'.

Unit 8, Letter E #3

Paraphrasing

1.      It is common for small hospitality businesses to be short of capital.

2.      Marketing for new owners turns out to be less effective than expected, because often the costs of marketing are much higher, sometimes surpassing there reserved funds.

3.      Good marketing strategies differentiate between survival and failure in means of costs for a company.

4.      Calling upon specialist external marketing support can be often be expensive for small business owners.

5.      Less out sourcing and more cost effective marketing can be achieved with more skillful in house employees.

6.      An incorrect opinion believes marketing is not important in business.

Budget Marketing unit 8, page 62, Letter E

Vocabulary = Synonyms

1. Undercapitalized = short of capital
2. Allocated to = Reserve for
3. Expenses = Cost
4. Anticipated = expected
5. Collapse = to fall or faillure
6. Usually = often
7. Costly = expense
8. Staff = personal
9. Perception = Point of view
10. False = In-correct